Would Someone Want to Buy Your Business?

Why should I buy your business The ultimate test of your business success rests upon the answer to a simple question: would someone want to buy your company? Whether you plan to sell next year or a decade from now, as an entrepreneur business owner you must be building an asset someone would see value in purchasing – otherwise, you have a job and not a business. Here are eight ideas to keep you focussed on building a business, not merely on doing a job: We can do it

  • A job requires that you show up at work to make money, whereas a business generates turnover whether you are there or not.
  • If your business is so reliant on a single customer that they can dictate how you deliver your product or service, your company is more like a job than a valuable business.
  • A job is a place where your personal reputation impacts your results, whereas a company is a place where the brand is more important than the personality of the owner(s).


  • A job requires you to use your personal experience and expertise to get a result, whereas a company is a place where a process – not a person – consistently produces a desirable result.


  • In a job, the harder you work, the more money you earn. In a business, the smarter you work, the more money you earn.
  • In a job, you solve the problems. If you own a business, your employees solve the problems.

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  • If the majority of your customers know your mobile phone number, it’s likely you have a job and not a business.

We hope that the ideas above have helped you clarify whether you’re the owner of a business… or the holder of a job. Whether it’s the former or the latter, we can help coach you into a position where your hard work is crystallized into an offer to buy your business. As you may know, Exit To Success Consulting  are now connecting our clients with  a free online evaluation tool that measures whether someone would want to buy their business – the Sellability Score.  If you mean to sell your business now or in a decade, our exclusive Sellability Score assessment allows you to see your asset as a potential buyer would see it, and to identify how you perform on each of the eight key drivers of sellability. Curious? Get your score now!

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